New Improved Whitening. Specially formulated for people with sensitive teeth. What is tooth sensitivity? It’s a fact of life: a third of the adult population experience tooth sensitivity at some time a short sharp pain when they eat, drink or when brushing their teeth. Teeth are protected by a hard layer of enamel. If this is damaged or worn away then the dentine underneath is exposed and can cause pain. What causes sensitive teeth> Gum recession exposing dentine at the gum line. Erosion caused by fizzy, sweet and/or acidic drinks. Wearing away of enamel caused by over-enthusiastic brushing. These factors can make your teeth hypersensitive to heat, cold, sweetness, acidity or just when brushing.

Ingredients

Aqua, Hydrated Silica, Sorbitol, Glycerin, Pentasodium Triphosphate, Potassium Nitrate, PEG-6, Alumina, Aroma, Titanium Dioxide, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Xanthan Gum, Sodium Hydroxide, Sodium Saccharin, Sodium Fluoride, Contains Sodium Fluoride 0.315% w/w (1450 ppm Fluoride). As we are always looking to improve our products, our formulations change from time to time, so please always check the product packaging before use.